BUSINESS COACH FOR MUMS

A blonde woman smiling, wearing a black jacket, with text overlay reading "Hey Ceo Mama!" and pink decorative lines.

About the project

The Brief:

Erin’s previous DIY website was in desperate need of some TLC so we gave her a full brand refresh before making over her website! She wanted something that was professional yet oozed way more of her fun, no-bullshit & let’s get things DONE personality. Most of all, she wanted a website that she was proud of and wasn’t afraid to share with the world.    

Site goals:

  1. To book free consult calls with prospective clients via a free integraton/app.

  2. To build her mailing list with warm leads.

Collage of four images: a workspace with a notebook reading 'make things', a woman smiling with a note saying 'Hey Go Mama!', a logo for 'Inspired Growth Mentoring', and a coffee mug labeled 'the BOSS' alongside a hand holding it. Color palette of black, coral, orange, teal, and light blue.

Branding

Values:

Flexibility; being relatable & approachable; keeping it real with no sugar-coating; embracing imperfection and being yourself.

Brand words:

  • Empowered

  • Direct/No bullshit

  • Compassionate

Design Translation:

  • Bright & bold, warm colour palette to reflect the empowered & approachable nature of her brand.

  • Bold retro-style serif font with round edges (Wild Mango) paired with a fun script font (Brittany) for visual interest.

  • High-quality stock photos & graphics that reflected her brand words & colour palette.

“Your level of commitment and attention to detail was second-to-none! You were incredibly thorough and the whole process really smooth.”

- Erin; Inspired Growth Mentoring

A webpage layout for inspired growth, featuring a header quote about freedom, a main headline asking if you're tired of grinding for others, a call-to-action button to jump to coaching packages, sections with transformative key points, and three subscription options for coaching plans.

Web Design Elements

Take a closer look

A cheerful woman with long blonde hair wearing a black blazer and top, smiling and standing with one hand on her waist, on a webpage introducing her as a small business coach and mindset mentor.
An inspirational webpage with a quote at the top that reads 'Dream big. Start small. But most of all - start.' by Simon Sinek, a photo of a smiling blonde woman with a black top and beige background, text previewing support for hardworking moms with
Three columns promoting different coaching packages: Business Catalyst Mentorship, Mentorship Extension, and Monthly Voxer Support, with descriptions of each offering.
A promotional webpage with large black text asking, "Are you sick and tired of working the 9-5 grind for someone else?" There is a paragraph of smaller text underneath, and a black button labeled "Jump to coaching packages." To the right, an open boo
A webpage featuring a header with motivational text, a button labeled 'Work With Me,' and a personal introduction section. The section includes details about favorite food, non-exercise activities, current Netflix show, hobbies, favorite travel desti
A webpage with FAQ questions about a book, a desk setup with a watch, glasses, a notebook, and a computer mouse, and a contact form with a photo of a smiling woman.
A website homepage with a header reading 'Got a question?' and a button labeled 'Get in touch here.' Below, there are several video thumbnails and images with titles related to connection, reflection, reminders, parenting, closures, and new looks. Th

NOT TO BE FORWARD BUT…

Let’s do it, shall we?

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