Afraid of being too 'salesy' in your business? Don't let these 3 common brand strategy misconceptions hold you back any longer.
Before we dive into the 3 common brand strategy misconceptions, l first want to take you back in time to 2016, right back to when I was starting my first business (or trying to!) as an online life coach. I had ZERO business acumen and my only ‘strategy’ for attracting clients was throwing spaghetti at a wall and seeing what managed to stick, if anything! I did a little bit of blogging, a little bit of Facebook, a little bit of Instagram, a little bit of Pinterest, and I had an ugly a basic Wordpress website that I built myself. In fact, the big, bad ‘B’ word made my stomach churn.
My burnout crash of 2026: Where I’ve been, what I’ve learned, and what’s next!
Well hello there! It’s been a hot minute since I’ve written a blog post & published any kind of content for my business. In fact, the last blog I posted was my interview with my client Reagen from RML Biz Ops about my (very) messy entrepreneurial journey and well…this year, my journey has gotten even messier! Let’s just say that 2026 (so far) has been a year of learning some much needed but hard lessons about what it really means to run a successful online business. sigh
I got interviewed! My (very messy) journey to becoming a Squarespace web designer & starting my own business.
Earlier this year, I was interviewed by my awesome client Reagen from RML Biz Ops for her ‘No Gatekeeping’ blog post series. Firstly, this was the first time I’ve ever been interviewed so I was kinda nervous going into it! But thanks to Reagen, I ended up having so much fun! Secondly, it was a great opportunity for me to reflect back on the crazy, hotmess that my entrepreneurial journey has been!
7 things you need to fix on your website to build trust (& actually convert your viewers into paying clients).
TRUTH BOMB: In the age of AI, people are sick and tired of robotic, soul-less, copy & paste internet businesses and they are only buying from brands that they trust. If you want to build, grow & sustain a business in this climate of consumer distrust & AI generated content, then you need to invest in marketing strategies that actually help you to connect authentically with your audience, and build that all important like, know and trust factor.
An honest review of Quarter 1, 2026: The good, the bad, & the fugly!
Oh hey, fellow Badass! It’s great to have you here, though I gotta say…I’m a tad (a lot) nervous about publishing this particular blog post ahh!!
Yep, I’m going to be getting vulnerable with you today and sharing a behind the scenes perspective of my first quarter of 2026. Spoiler: it didn’t exactly go to plan…😕
Squarespace Portfolio spotlight: Alex Ballagh's epic FREE website makeover - before & after!
In October 2025, I did something smart a tad unhinged, and decided to run an EPIC website makeover giveaway on my Instagram account.
In today’s post, I want to take a moment to reflect on the actual RESULTS of this website transformation.
PART 3: 10 steps to create clickworthy website content that converts
In this 3 part blog post series, I’ll be teaching you 10 steps you need to take in order to create clickworthy website content that turns literal strangers into loyal, paying clients AND makes you money, (even your sleep - yasss!)
Part 3 covers the importance of using headlines & CTAs, sharing social proof that actually sells, and how to minimise user friction.
PART 2: 10 steps to create clickworthy website content that converts
In this 3 part blog post series, I’ll be teaching you 10 steps you need to take in order to create clickworthy website content that turns literal strangers into loyal, paying clients AND makes you money, (even your sleep - yasss!)
Part 2 covers steps 4-7 of creating clickworthy website content that converts - investing time/money/energy into your website’s visuals & copy including tips on sourcing quality visuals & how to write copy that sells.
PART 1: 10 steps to create clickworthy website content that converts
In this 3 part blog post series, I’ll be teaching you 10 steps you need to take in order to create clickworthy website content that turns literal strangers into loyal, paying clients AND makes you money, (even your sleep - yasss!)
Part 1 covers the first 3 steps to creating clickworthy website content that converts - planning out your UX journey, doing SEO keyword research and creating a badass brand identity.
FREE CHECKLIST
CUZ MAKING OVER & LAUNCHING YOUR NEW WEBSITE DOESN’T HAVE TO EQUATE TO AN EXISTENTIAL CRISIS - YIKES!
Say hello to The Ultimate Website Makeover Checklist! Take a load of stress off your shoulders and allow me to guide you through the process AND launch your fab new Squarespace website, without losing your sanity in the process! *wink*