A woman with short hair wearing a yellow sweater looks at a camera while standing near a window decorated with small stuffed animals, with plants and a laptop on the desk.

About the project

The Brief:

Zoe Rae is a Brand Strategist & Product Photographer for ambitious, product-based business owners. She is based in Melbourne, Australia but works with clients from around the world from her home studio. She is still doing client work but she is interested in scaling her business through the teaching of brand photography e-courses so that more can feel creatively empowered in their business.

Site goals:

  1. To build her email list & get sign-ups to her 5 day brand photography bootcamp.

  2. To get more client enquiries.

A woman with a short haircut looking thoughtful at her laptop, surrounded by plants, a camera, and photography equipment, in a creative workspace.

Branding

Values: creative expression & empowerment; time freedom; excellence;

Brand words: elegant; earthy; edgy

Design Translation:

  • elegant font with thinner lines - Harlow Serif & Script

  • earthy colour palette - black/greens/salmon pink/beige

  • edgy - playing with lines & edges, overlapping elements, and vertical & horizontal lines to highlight Zoe’s edgy personality.

A sleek, vertically oriented website homepage design for Zoe Rae, featuring sections with a header image of a woman with a camera, a bold green section with a call to action, images of work and services, testimonial quotes, a footer with contact links and social media icons, and annotations describing the layout and purpose of each section.

Web Design Elements

Take a closer look

A promotional graphic with three images and text promoting brand storytelling and content creation. The first image shows a woman taking a photo indoors near a window with plants. The second image captures hands holding printed photos of plants and a
Testimonial quote with photo of smiling woman wearing glasses and black shirt, sitting at desk with a plant in background, on soft pink background with quote about working with Zoe.
A slide titled 'Get a peek into my creative process' with three numbered points of lorem ipsum text. On the right, three images feature a photographer taking pictures, a close-up of a camera and a potted cactus, and a woman working at a desk.
A webpage layout with a large heading, a photo of a woman with a shaved head reading a book, a camera, and printed floral images on a wooden desk.
Interior of a bright room with large green plants, a wooden table, and a person taking photos of canvases with gardening tools and camera gear.
A woman with dark hair tied back, wearing a yellow sweater, sitting at a desk with a laptop, in a room with framed pictures on the wall behind her.
A webpage layout featuring text and multiple images, including a woman with a shaved head looking at her phone, photography gear, and floral arrangements, with sections for connecting and calling to action.
A promotional webpage with a green and white color scheme encouraging brand and visual content creation for business success. Features a call-to-action button, three images of people working on branding and design, and motivational text about confide
A woman lying on the floor surrounded by photographs and a camera, looking directly at the camera. She has her arms behind her head and is wearing a beige jacket over a white top.
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