Girl with pink hair celebrating with confetti in front of a pink background.

About the project

The Brief:

Kim is a new coach who specialises in helping modern women ditch the diet culture conditioning for good so that they can embrace an empowered relationship with both food and their bodies! After doing a bunch of free client work, she is finally ready to have a simple one-page website that reflects her expertise, as well as her sassy & fun personality.

Site Goals:

  1. To sell her services/provide a place for clients to enquire about coaching & book free consult calls

  2. To start building her email list.

A collage of three women with pink and pastel backgrounds, one holding a donut to her eye, another holding a donut with a neon sign that says 'you are enough', and the third sitting with magazines and snacks. Color palette of lavender, orange, pink, light purple, and beige.

Branding

Values: self-love; joy; feeling sexy & empowered in your own skin; personal growth; fresh perspectives

Brand Words: modern; sassy; empowered

Design Translation:

  • Modern serif font - The Seasons - paired with sans serif font - Poppins.

  • Surprising colour palette combo and off-centre/overlapping design style emphasise Kim’s fun & sassy personality and coaching style.

  • Bold, contrasting colours, zigzag graphic combined with strong clickable call-to-actions communicate an empowered vibe to Kim’s prospective clients.

An annotated webpage layout for a personal branding site featuring a model and content about self-shaming and empowerment. The webpage includes sections with images, calls to action, and links, with annotations describing design elements and their purposes.

Web Design Elements

Take a closer look

A woman with sprinkles on her lips, holding a spoon with cake, sitting in front of a cake box with chocolate cake and sprinkles, promotional website for a diet coaching service.
A promotional webpage for coaching packages featuring a woman holding a fork with a piece of cake and a box of cake. The page has a pink and white background with text about 1-month and 3-month coaching packages, prices, and 'Enquire Here' buttons.
A pink webpage offering a free diet drama cheatsheet with a sign-up form for an email address and a "YES PLEASE" button.
A promotional graphic with a purple background, featuring three images and text about self-love and confidence. The first image shows a hand holding a donut with rainbow sprinkles and "you are enough" written in neon lights. The second image shows le
A woman sitting on a black couch, eating a donut, with other donuts placed on a table behind her. She has shoulder-length dark hair and is wearing a light-colored hoodie and black shorts.
A webpage introducing Kim, featuring two photos of her with colorful decorations, one smiling with glasses and the other with pink hair and candy, alongside placeholder text and a call-to-action button for a free consultation.
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