Afraid of being too 'salesy' in your business? Don't let these 3 common brand strategy misconceptions hold you back any longer.
Before we dive into the 3 common brand strategy misconceptions, l first want to take you back in time to 2016, right back to when I was starting my first business (or trying to!) as an online life coach. I had ZERO business acumen and my only ‘strategy’ for attracting clients was throwing spaghetti at a wall and seeing what managed to stick, if anything! I did a little bit of blogging, a little bit of Facebook, a little bit of Instagram, a little bit of Pinterest, and I had an ugly a basic Wordpress website that I built myself. In fact, the big, bad ‘B’ word made my stomach churn.
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