Afraid of being too 'salesy' in your business? Don't let these 3 common brand strategy misconceptions hold you back any longer.
Before we dive into the 3 common brand strategy misconceptions, l first want to take you back in time to 2016, right back to when I was starting my first business (or trying to!) as an online life coach. I had ZERO business acumen and my only ‘strategy’ for attracting clients was throwing spaghetti at a wall and seeing what managed to stick, if anything! I did a little bit of blogging, a little bit of Facebook, a little bit of Instagram, a little bit of Pinterest, and I had an ugly a basic Wordpress website that I built myself. In fact, the big, bad ‘B’ word made my stomach churn.
7 things you need to fix on your website to build trust (& actually convert your viewers into paying clients).
TRUTH BOMB: In the age of AI, people are sick and tired of robotic, soul-less, copy & paste internet businesses and they are only buying from brands that they trust. If you want to build, grow & sustain a business in this climate of consumer distrust & AI generated content, then you need to invest in marketing strategies that actually help you to connect authentically with your audience, and build that all important like, know and trust factor.
FREE CHECKLIST
CUZ MAKING OVER & LAUNCHING YOUR NEW WEBSITE DOESN’T HAVE TO EQUATE TO AN EXISTENTIAL CRISIS - YIKES!
Say hello to The Ultimate Website Makeover Checklist! Take a load of stress off your shoulders and allow me to guide you through the process AND launch your fab new Squarespace website, without losing your sanity in the process! *wink*