RML BIZ OPS - OPERATIONS MANAGER

About the project

The Brief:

Emily wanted to bring two very different brands together as ONE that actually reflected her uniqueness & standout factor in a fast-growing industry. She also wanted to ditch her DIY (& ineffective) Wix website for a beautiful & effective Squarespace website that would take her viewers on a trust-building journey and would *actually* convert.

Site goals:

To book more consult calls with her ideal clients.
To build her email list subscriber base via her free download.
To sell her behavioural data strategy services & digital products.

The Before:

Before working with me, Emily had a DIY Wix website that just wasn’t performing - it was acting more like a static brochure (rather than a strategically designed asset for client conversion), it felt confusing with lots of subpages, unclear copy & no clear call-to-actions. She also was not very visible on the site which was definitely losing trust with her viewers.

Brand Strategy:

Values:

Innovation, curiosity, education, accuracy and competence.

Brand words:

Feisty- getting scrappy & not taking bullshit.
Self-assured - making confident decisions & self-trust.
Innovative - Academic rigour & thinking outside of the box.

Design Translation:

Uber bold & bright colour palette that has some unexpected combinations to communicate the self-assured nature of the brand.
Modern serif font combined with a feisty street punk/graffiti vibe along with the handdrawn, marker-like graphics.
Busy, chaotic backgrounds with a sense of movement that have links to technological advancements and innovation.

The After:

Emily now has a beautiful & effective brand and Squarespace website that is helping her to land new clients on the regular - woot!

Here’s what she has to say: “I’ve walked away with a website (and the confidence!) that matches what my brand is all about. I now have a high-converting website that is ME and makes sense; it captures what I do beautifully!”