RML BIZ OPS - OPERATIONS MANAGER

THE ULTIMATE GLOW-UP + copywriting add on

A woman smiling and holding a smartphone and a notebook in a room with a wooden table, a closed laptop, and a notebook with a pen on the table.

About the project

The Brief:

Reagen came to me in need of a complete brand & website makeover/personality-injection for her online business management business. She had done her best to DIY her old Squarespace website, but ultimately it wasn’t working for her any longer. As Reagen describes: “It was outdated, clunky, and not enough for someone whose literal job is helping other businesses run better.” Reagen was feeling uncertain about how to best package & display her large array of services in a way that wasn’t overwhelming for her viewers.

Site goals:

  1. To book more consult calls with her ideal clients & sell her OBM services.

  2. To build her email list subscriber base via her free download.

  3. To increase organic traffic via her regular blog posts.

The Before:

Before working with me, Reagen had a DIY Squarespace website that wasn’t cutting the mustard. At best it was a (boring) brochure that displayed her services, and it lacked a lot of essential elements that makes a website effective such as: brand clarity, intentionally crafted sales copy, and scroll-stopping visuals.

Brand Strategy:

A collage-style graphic featuring two women with laptops, one smiling with long hair and the other laughing with shorter hair, surrounded by colorful circles and a flower. The design includes the words 'Reagen Biz Ops' repeated in a circle around a large orange 'R' and the hashtag #sorrynotsorry.

Values:

  • Efficiency, fun, collaboration, problem solving & honesty.

Brand words:

  • Energetic - excited, motivated, cares equally about the mission/purpose/goals of the businesses.

  • Thorough - attention to the details that small biz owner’s don’t even notice.

  • Genuine - trust worthy, pure intentions & truth in the work being done. 

Design Translation:

  • Bold & warm colour palette that communicates the excitement, motivation and genuine intentions behind Reagen’s brand.

  • An approachable serif font with curved edges paired with a handwritten script font that connotes attention to detail.

  • Wavy background graphics, colourful flowers and polaroid-like image frames that add a sense of fun & approachableness to the brand.

A smiling woman with long brown hair, wearing a burgundy top, adjusting her hair with her left hand. She is indoors with a white background. A picture of a hand holding a white mug with 'the BOSS' written on it in bold letters is overlaid in a pink frame.

Copywriting:

An understandable struggle that Reagen had previously, was with writing copy for her website. She wanted words that would actually sell her services AND show off her personality, whilst still holding that professional edge. Fortunately, writing words that sell with personality is totally my jam!

I got started with some very important Voice of Customer research to nail down what kind of words her ideal clients actually use to describe the specific problems, fears, desires and objections they hold in relation to investing in Reagen’s services.

Then I wrote the drafts of the main pages of her website: the Homepage, About page and the Services page.

Reagen then had multiple opportunities to provide feedback and revisions on both the website copy and the design!

“Now my voice on my page sounds exactly like me, tells the story of all that i can do, and clearly maps out my services and skills. I was afraid to come off not professional enough, but with Kelly's copy writing, I sound like me, fun outgoing and honest while still being professional!”

-REAGEN, RML BIZ OPS

The After:

Now Reagen has a beautiful and effective Squarespace website that is totally profesh but also oozes personality - our favourite!

Her brand has had a complete overhaul with a new bold colour palette, fun fonts and graphics. The pages of her website are filled with strategic sales copy that effectively communicates the massive value of Reagen’s services, (without sounding boring & salesy.)

And each section has been designed with best-practice principles in mind to keep her viewer’s scrolling, clicking and booking!

A detailed webpage layout with various sections including headers, images, animated text, social proof, testimonials, and a high contrast brand graphic. The webpage features eye-catching calls to action, embedded graphics, and visual interest elements designed to engage viewers and highlight client success stories.

Web Design Elements

Take a closer look

Screenshot of RML Biz Ops website homepage featuring a woman holding a tablet and a phone, with bold text about business operations management for entrepreneurs.
Screenshot of a website homepage offering business and operational services for backend relief, with a header section titled 'LEARN THE BLOG' and a main section with the headline 'This way to biz backend relief'. There is a description about creating
A collage of blog post previews featuring titles, authors, publication dates, and thumbnail images. The posts discuss topics such as "No Gatekeeping" series with Kelly Simkins and Sara Henkins, and include photos of a person using a laptop, notebooks
A website webpage featuring a bright orange background with the headline 'Property investment' and a button that says 'Book Discovery Call'. On a white table, there is a laptop, a notepad, a pen, two cups of coffee, and a small plate with a muffin. T
A website page with promotion for business systems and a quarterly review workbook. The page features a smiling woman with long red hair wearing a gray sweater, crossed arms, and standing against a plain wall. The design has sections with pastel pink
Screenshot of a website homepage for 'RML Biz Ops' featuring a banner with a photo of a smiling woman holding a phone, and text promoting business operations management for small business owners and entrepreneurs, with options like 'about,' 'services
A colorful online personal profile webpage featuring humorous statements and questions about the user's personality, interests, and work habits. The page has a coral background with white and pastel pink accents, includes a photo of a smiling woman w
Advertisement for a free quarterly review workbook with a tablet displaying a woman sitting with a laptop, surrounded by a pink flower, on a multicolored background.
A marketing website page with the headline "Everything you need for a sane & scalable business" on a peach background. Four icons below represent virtual assistance, bookkeeping, HR support, and fractional support. There is a black button labeled "Wo
Testimonial webpage with a woman in a pink top standing in a wooden shop, quote about how hiring changed her business by Maddy Crandall of EcoVersity, with a lime green and cream background, and handwritten style and bold text.
A digital profile page featuring a smiling woman with long brown hair, dressed in a maroon top, holding her hands together. The page includes playful handwritten notes, a pink flower illustration, and text introducing her as Reagen, the new best frie
A website homepage with the question 'Are we 'Gram official?' and a series of social media preview images related to business operations, including phrases like 'No Gatekeeping' and 'Levels to working with RML Biz Ops.' Below are navigation buttons l
A promotional webpage featuring a woman smiling and holding a vintage telephone. The design includes a purple background with abstract shapes and text about business operations and cookie-cutter solutions.
A website landing page with a woman smiling, wearing a red top, and holding a coffee mug labeled 'the BOSS.' The page features a motivational quote, pastel pink and beige color scheme, and decorative polaroid-style photo frames.
A pink and beige graphic design with a photo of a woman smiling, sitting with a laptop, and holding glasses. There are text sections listing fun facts, favorite book, coworker, and quotes, with decorative flower and circle elements.

NOT TO BE FORWARD BUT…

Let’s do it, shall we?

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