everflow social - Marketing agency

A woman with red hair, wearing a striped sleeveless top and black pants, smiling and holding a black blazer over her shoulder with her right hand, featuring tattoos on her left arm and a ring on her left hand, standing against a plain background.

About the project

The Brief:

Everflow Social’s old website was basically the definition of a hotmess! Whilst she had a strong brand strategy & style, this was not executed effectively on the website itself which oozed “DIY vibes.” The Founder - Evelyn - desired to have a clean, sleek & professional website that effectively communicated her depth of experience in social media marketing and would position her growing agency as the #1 choice in Denver, Colorado.

Site goals:

  1. To book more discovery calls for her social media marketing services.

  2. To sell her digital products & increase conversion in general.

The Before:

Overall, Everflow Social’s old website lacked an intuitive user-journey, was significantly under-developed in places, and had more than a few design issues that needed to be fixed up in order to increase conversion.

Design Updates:

A woman with long red hair, tattoos on her right arm, wearing a sleeveless blue blazer and pants, holding an open laptop in her right hand, sitting against a teal background.

  • Full redesign of Home page, & Services page.

  • Added a full About page as this was previously non-existent!

  • Streamlined the navigation & added contrasting CTA button.

  • Reworked text alignment and hierarchy to reduce user friction & promote readability.

  • Fixed up Instagram display which wasn’t working.

  • Redesigned the footer so that it would be more effective.

  • Added strategically chosen SEO keywords to H1 headings & completed a basic SEO set-up.

  • Integrated testimonials across the Home, About & Services pages and with more effective text hierarchy.

  • Responsive editing across mobile & tablet versions.

The After:

After working with me, Evelyn now has an uber professional website that screams: “Raising prices immediately!”

Not only is her new website very sweet on the eye, most importantly, it is now strategically designed to convert - to book more discovery calls and to sell more of her services.

A long webpage layout featuring a social media marketing service. The header includes a black and white image of a tattooed woman with text overlay. The page has sections about audience engagement, business support since 2022, services offered like social management, virtual assistance, and LA. The founder named Evelyn introduces herself with a photo. Includes resources, reviews, and social media links at the bottom.

Web Design Elements

Take a closer look

Homepage of Everflow Social marketing agency featuring a person with tattooed arm holding a laptop, with text 'Full force Social Media Marketing for small businesses on a mission' and a 'Browse Services' button.
A woman with red hair, wearing a blue outfit, holding a laptop in her right hand, sitting with one elbow resting on her knee, against a light blue background.
A website homepage promoting small business services with a photo of a woman with red hair, wearing a tattoo sleeve, seated on a chair, and text about content creation support.
A graphic with a teal background featuring three photos of women with text labels overlaying each image. The top left woman has red hair, is smiling, and has tattoos on her arm, labeled "Browse services." The middle woman, partially obscured by a lap
A website screenshot promoting social media management services, featuring a woman with red hair sitting, surrounded by blue overlay text labels for services like social management, virtual assistance, and A la carte services.
A webpage offering virtual administrative assistance with plans for 8 and 4 hours per week, including services like website updates, project coordination, client communications, email funnels, lead magnet creation, document management, and other admi
Screenshot of Evelyn, the founder and owner of Everflow Social, on her website. The page includes her photo, a welcome message, and links to services, resources, contact, and a button to book a discovery call.
Website homepage for Everflow Social marketing agency featuring a black and white photo of a person using a laptop, with navigation menu options, a shopping cart icon, and a call-to-action button for booking a discovery call.
Website banner with the text '40+ small businesses helped since 2022' and an image of a woman with long red hair, sitting and smiling, on the left side of the page.
Website homepage featuring three service options: Social Management, Virtual Assistance, A La Carte Services, with a call-to-action button labeled "Browse Services."
A website screenshot for Everflow Social marketing agency featuring a black and white header with navigation links and a call-to-action button. The main section showcases a person lounging with a laptop, advertising social media management and virtua
A website landing page with a testimonial quote praising Evelyn & Everflow Social for Instagram marketing success, followed by a call-to-action button labeled 'Browse Services' on a dark background.

NOT TO BE FORWARD BUT…

Let’s do it, shall we?

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